La Fisheria Opens! Houston Welcomes a Mexican Celebrity Chef to the City
Most Americans wouldn't know chef if they saw him on the street,
even with his trademark handlebar mustache and Jack Sparrow-style
dreadlocks tucked under a straw hat.
But ask anyone in Latin America about Chávez and they'll immediately grin and say, "El hombre con el bigote!" as they twist the ends of a mock mustache on their own faces. Throughout Latin America, Chávez -- who is the star of two reality shows, with a third in production -- is as famous as Anthony Bourdain.
And he hopes to accomplish the same level of fame here in the United States, starting in Houston with his brand-new restaurant: (4705 Inker), which opens to the public tomorrow, February 11.
It was at La Fisheria that I met Chávez yesterday afternoon, accompanied by his co-owners in the restaurant and a Colombian production crew from the Fox-affiliated station Utilisima. Utilisima is the South American version of channels like HGTV and the Food Network in the U.S., and Chávez's two shows are very similar to No Reservations and various live cooking shows. His third show, currently filming, is called Aquiles in Houston and follows the chef as he and his family have packed their bags and moved to Houston permanently to open La Fisheria.
Chef Aquiles and his LaFisheria eatery - putting Houston on the Latin American reality TV screen
By Emily Moser
A new restaurant has set sail in
Houston, bringing with it a celebrity
chef and reality TV show.
Celebrity Chef Aquiles Chávez is currently navigating the tricky waters of Houston along with his family while he launches his latest endeavor – a Mexican seafood restaurant called La Fisheria located off Shepherd and I-10.
Chávez is already well known for two cooking shows in Latin America – “El Toque de Aquiles” and “Aquilisimo” – and is now testing the reality TV waters in Houston. The opportunity, he said, came as a result of several coincidences.
“I don’t know how to say this in English, but in Spanish, las estrellas
se alinean – the stars are in the same line,” he said. “There are too many coincidences.”
At the same time he was finishing up his last television project, he was also planning on moving to Houston to work and open the restaurant. He told his producers at the Utilisima channel about the move and they thought it would be the perfect opportunity to chronicle his family’s journey with a reality TV show. Their idea felt like a natural career move to Chávez and he agreed to do it.
He also felt the concept of a Mexican seafood restaurant is the next step to the chef’s career. His last restaurant was in Mexico, in the town of Villahermosa, Tabasco. The restaurant was a contemporary take on the local cuisine, where he used local plates and techniques to make something different.
“I didn’t choose to come to Houston, I think Houston chose me”.
Houston Press“Another quote and the modern presentation of the dishes suggests that La Fisheria could eventually be one of the best .”
Houston Business Journal
Houston Chronicle“The quality of the ingredients and the starkly modern presentation of the dishes La Fisheria could eventually be one of the best "upscale" Mexican restaurants in town.”